Digital Marketing Institute Professional Diploma in Search Marketing - Only 4 Days

Seven reasons why you should sit your Professional Diploma in Search Marketing course with Firebrand Training

Find Out How We Help You To Learn New Skills Quickly

  1. You'll be Professional Diploma in Search Marketing certified in just 4 days. With us, you’ll be Professional Diploma in Search Marketing trained in record time
  2. Our Professional Diploma in Search Marketing course is all-inclusive. A one-off fee covers all course materials, exams, accommodation and meals. No hidden extras
  3. Pass Professional Diploma in Search Marketing first time or train again for free. This is our guarantee. We’re confident you’ll pass your course first time. But if not, come back within a year and only pay for accommodation, exams and incidental costs
  4. You’ll learn more Professional Diploma in Search Marketing. A day with a traditional training provider generally runs from 9am – 5pm, with a nice long break for lunch. With Firebrand Training you’ll get at least 12 hours/day quality learning time, with your instructor
  5. You’ll learn Professional Diploma in Search Marketing faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  6. You’ll be studying Professional Diploma in Search Marketing with the best. We’ve been named in Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified 65,217 professionals, and we’re partners with all of the big names in the business
  7. You'll do more than study Professional Diploma in Search Marketing courseware. We use practical exercises to make sure you can apply your new knowledge to the work environment. Our instructors use demonstrations and real-world experience to keep the day interesting and engaging

Think you are ready for the course? Take a FREE practice test to assess your knowledge!

When do you want to sit your accelerated course?

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21/8/2017 (Monday)

24/8/2017 (Thursday)

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5/2/2018 (Monday)

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19/3/2018 (Monday)

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Here's the Firebrand Training review section. Since 2001 we've trained exactly 65,217 students and asked them all to review our Accelerated Learning. Currently, 96.56% have said Firebrand exceeded their expectations:



"I feel confident after the Firebrand training in all areas of knowledge competency needed to attempt the CRISC exam. Thank you."
Masarrat Shaikh, Dubai Electricity and Water Authority. - ISACA CRISC Certification (Certified in Risk and Information Systems Control) (3 days) (25/7/2017 to 27/7/2017)

"Firebrand takes care of my training needs end to end, including logistics, counselling and even invoicing support. The trainings I attended were always delivered by experienced people that know what they are talking about. Thumbs up!"
Rafael R. M.. - ISACA CRISC Certification (Certified in Risk and Information Systems Control) (3 days) (25/7/2017 to 27/7/2017)

"Firebrand works on their commitments and take due care for participants. They provide original material and competent instructors."
M.B.. - ISACA CRISC Certification (Certified in Risk and Information Systems Control) (3 days) (25/7/2017 to 27/7/2017)

"The course is very interesting and will help you improve your knowledge and skills in different types of domains."
Nasser AlNasri, Etihadrail Company. - (ISC)2 CISSP Boot Camp (7 days) (4/10/2015 to 10/10/2015)

"Firebrand is the best learning experience in Dubai."
Anonymous - (ISC)2 CISSP Boot Camp (7 days) (1/6/2014 to 7/6/2014)

"Firebrand Training is the key to success for this CISSP exam, If you attend this program and get time to review and do many hours, you will pass."
Anonymous - (ISC)2 CISSP Boot Camp (7 days) (1/6/2014 to 7/6/2014)

"I had great time in class. Met new friends and learned few more tactics to understand the situations."
Mohammad Ali Butt. - (ISC)2 CISSP Boot Camp (7 days) (23/3/2014 to 29/3/2014)

"Firebrand was a one stop shop for all our training needs. We were met with courtesy and professionalism from the sales stage through logistics and the training itself. Excellent group of professionals, that know the score when it comes to appropriate training methodologies. We look forward to future classes with Firebrand."
J.A. - ISO 27001 Lead Auditor (3 days) (19/2/2014 to 21/2/2014)

"The trainer is extremely knowledgeable.The course is extremely scientific. Firebrand helps to get the certification with proper guidance"
Debomitra Banerjee, Tata Consultancy Services. - AXELOS PRINCE2® 2017 - Foundation & Practitioner (3 days) (13/2/2014 to 15/2/2014)

"Good. The trainer was very good."
Anonymous - AXELOS PRINCE2® 2017 - Foundation & Practitioner (3 days) (13/2/2014 to 15/2/2014)

"My trainerl is an experienced trainer and he put in his best efforts to make sure everyone understands everything needed to carry out practical day-to-day work."
Mohanram C Seshadri. - AXELOS PRINCE2® 2017 - Foundation & Practitioner (3 days) (13/2/2014 to 15/2/2014)

"Firebrand is one of the most professional training I ever been to"
Saad Alharbi, University of Taibah. - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (9/2/2014 to 12/2/2014)

"The course is very informative with a lot of good material; any student that attends needs to prepare for long days and nights for study. I feel very confident in the material that I received while attending this course. The instructor was very knowledgeable on the subject matter, approachable, and had a great sense of humour. I will attend Firebrand training if I need a good understanding on any other training needs I may have in the future. "
Sheldon Jackson, Student. - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (9/2/2014 to 12/2/2014)

"it was a good informative experience that I enjoyed"
dana hajjan, FSHD. - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (9/2/2014 to 12/2/2014)

"guys you are the best in the training field."
mohammad alrwahneh. - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (9/2/2014 to 12/2/2014)

"I will definitely recommend Firebrand to my colleagues for future training. The CISM training I attended from Firebrand was good. The trainer was extremely good and having very good knowledge and command in the subject. It was an excellent opportunity to know more about the enterprise security management concepts through this course and I would like to rate the trainer 9 out of 10. "
PK Unnithan, Schlumberger. - ISACA CISM Certification (4 days) (24/11/2013 to 27/11/2013)

"CISM Instructor have deep knowledge in the security domain, and help to understand the concept other than exam oriented."
Fenil Raphy Payyappilly. - ISACA CISM Certification (4 days) (24/11/2013 to 27/11/2013)

"The instructor is very knowledgeable. He made the course very interesting with his real life experience."
John Wong. - ISACA CISM Certification (4 days) (24/11/2013 to 27/11/2013)

"The facilities provided are excellent."
Aji Yadima, NNPC. - Cisco CCNA (Routing & Switching) Certification (7 days) (16/11/2013 to 21/11/2013)

"Not only the certification one can get, also working through with experienced instructor to get exposure on Cisco networking devices. I will recommend Firebrand as one of the top trainers one can get."
Sanusi Yerima, NNPC. - Cisco CCNA (Routing & Switching) Certification (7 days) (16/11/2013 to 21/11/2013)

"this training enriched my knowledge about project management "
Anonymous - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (17/11/2013 to 20/11/2013)

"Good training, Knowledgeable and experienced instructor. Etisalat Academy in Dubai is a quiet place to study and stay. Labs time is open time for trainees. I recommend the training for security professionals."
Anonymous - EC-Council Certified Ethical Hacker (CEH) (5 days) (29/9/2013 to 3/10/2013)

"The Instructor is probably the most knowledgeable guy in the Security field with immense amount of experience. The way he trains his students is simply brilliant as he explains what is what and why along with the concept also maintaining a light mood in the hall. "
Ankit Satsangi. - EC-Council Certified Ethical Hacker (CEH) (5 days) (29/9/2013 to 3/10/2013)

"Good focused Course Material with knowledgeable, experienced as well as forthcoming Instructor. Facility is just the right kind of environment for such course. discussions and insights from Trainer, Course participants representing varied backgrounds and industry made it a great learning experience. "
Intakhab Shah, Saudi International Petrochemical Company. - Six Sigma Green Belt (5 days) (20/10/2013 to 24/10/2013)

"Instructor is well aware of the topics and an expert. He encourages interaction which improves the learning experience. "
G.B, Saudi International Petrochemical. - Six Sigma Green Belt (5 days) (20/10/2013 to 24/10/2013)

"Great way to learn in isolation, away from daily routine, excellent method used to transfer knowledge."
Narayan Iyer, El Seif Engineering Contracting Co Ltd. - Six Sigma Green Belt (5 days) (20/10/2013 to 24/10/2013)

"If you're lucky enough to get this instructor, you can look forward to a fun, insight filled and thoroughly rewarding 5 days. My third time at Firebrand, first time outside the UK, and another great training experience. "
F.M. - EC-Council Certified Ethical Hacker (CEH) (5 days) (29/9/2013 to 3/10/2013)

"The Firebrand Black Belt course was intense and far exceeded my expectations. I learned the practical application of the tools and techniques in the real world through exercises and case study. If you want more than just a certification and want to learn HOW to apply the knowledge and skills to improve your Company... then go with Firebrand!"
Jack White, DynCorp International. - Six Sigma Black Belt (5 days) (13/9/2013 to 17/9/2013)

"The training is very good and easy to understand. It's a mix of practical & theory work. the examples and method of teaching is very closely related to my daily routine work which makes it easy to apply in my daily life. "
Raza Khan, ATIC. - Six Sigma Black Belt (5 days) (13/9/2013 to 17/9/2013)

"Training by Firebrand; you can pass the exam as well as get insight of the best practices "
Anonymous - ISACA CISM Certification (4 days) (25/8/2013 to 28/8/2013)

"This was a very intensive course, where we were working 14 hrs or so each day. A dedicated, energetic and knowledgeable lecturer still made the course very interesting and practical. Also the service from the local Firebrand office in Dubai was very expedient and helpful. "
Mindor Sjastad, DNV. - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (18/8/2013 to 21/8/2013)

"Professional, friendly and very knowledable of the subject. Instructor was happy to help and assist throughout the course."
Ali Abdel-Hafiz. - AXELOS PRINCE2® 2017 - Foundation & Practitioner (3 days) (10/2/2013 to 12/2/2013)

"Firebrand provided exceptional training for a rigorous, demanding course within a relatively short period of time."
A.S. - AXELOS PRINCE2® 2017 - Foundation & Practitioner (3 days) (10/2/2013 to 12/2/2013)

"Goodtrainer, course was good. "
A.G. - AXELOS PRINCE2® 2017 - Foundation & Practitioner (3 days) (10/2/2013 to 12/2/2013)

"The course was great, very intense and allowed me to pass the exam a day later."
Anonymous - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (3/2/2013 to 6/2/2013)

"The course is great and I recommend the instructor for this course. I have been on other courses but the instructors were good but they don’t make it fun and they don’t make you enjoy it while learning at the same time. I recommend our instructor. He delivers the whole thing plus makes you enjoy it at the same time."
Khalifa Al Maskari, Pension Fund. - EC-Council Certified Ethical Hacker (CEH) (5 days) (11/3/2012 to 15/3/2012)

"I had good experience in dealing and training with Firebrand."
Anon.. - EC-Council Certified Ethical Hacker (CEH) (5 days) (11/3/2012 to 15/3/2012)

"I really enjoyed the course with Firebrand Training. Thank you."
A.D, ADRPBF. - EC-Council Certified Ethical Hacker (CEH) (5 days) (11/3/2012 to 15/3/2012)

"Excellent experience"
Hazem Youssef, Al khalij Commercial Bank Qatar. - Six Sigma Black Belt (5 days) (4/3/2012 to 8/3/2012)

"Excellent value for time and money"
Charles Johns, Schlumberger. - Six Sigma Black Belt (5 days) (4/3/2012 to 8/3/2012)

"Awesome course, this is my second course with Firebrand and I'm sure it won't be my last! "
D.K. - Six Sigma Black Belt (5 days) (4/3/2012 to 8/3/2012)

"Class is good, training materials are good, instructor is excellent."
Ahsan Abbas, UIS. - Six Sigma Black Belt (5 days) (4/3/2012 to 8/3/2012)

"Excellent Training delivered in a Six Sigma excellence way"
Said Adada, Transmed Overseas Inc. - Six Sigma Green Belt (5 days) (29/1/2012 to 2/2/2012)

"Really enjoyed the course. The instructor was very professional and proficient in the subject and in teaching it."
Charles Johns, Schlumberger. - Six Sigma Green Belt (5 days) (29/1/2012 to 2/2/2012)

"The training content and approach was very good. It made learning easy with the relevant case studies and a lot of practical application tips. The trainer was also very well rounded with a wealth of experience which he brings to bear during the course."
Akin Akintola. - Six Sigma Green Belt (5 days) (29/1/2012 to 2/2/2012)

"Firebrand team were very detailed in giving information about the courses and outcomes' expectation. The program was fully organised and monitored. The course itself was a great experience and I couldn't have imagined it better; it exceeded my expectations."
Dania Kawood, E3 Corporation FZ-LLC. - Six Sigma Green Belt (5 days) (29/1/2012 to 2/2/2012)

"This is my 5th courses here at Firebrand. The teaching standard is excellent across the board. I look forward to returning for my change management course. Firebrand have ignited my passion for learning at this accelerated pace."
Jennifer Hamling-Hills, Orangutan Project Management. - Data Protection GDPR Practitioner - General Data Protection Regulation (3 days) (13/11/2017 to 15/11/2017)

"Great class. I would recommend the course to anyone."
Eric Lee, Itsoha. - Data Protection GDPR Practitioner - General Data Protection Regulation (3 days) (13/11/2017 to 15/11/2017)

"It was a great experience. Definitely would recommend the course."
Junaid Shakoor, Perspective Publishing Limited. - Microsoft Programming in HTML5 with JavaScript and CSS3 (3 days) (11/11/2017 to 13/11/2017)

"During my time at Firebrand I have felt welcomed, respected and comfortable. I would wholeheartedly recommend the instructors and the Compita A+ & N+ course to anyone looking for an introduction into the IT world."
Bhavesh Patel, Inntel. - CompTIA A+ & Network+ (7 days) (6/11/2017 to 12/11/2017)

Develop the skills to plan, execute and measure search marketing campaigns on this accelerated four day Professional Diploma in Search Marketing course, 40% faster than traditional training. You’ll learn the fundamental skills to progress a successful career in search marketing.

You’ll study the Digital Marketing Institute’s accredited syllabus, designed and taught by industry experts. You’ll cover the full range of search marketing disciplines across SEO, PPC and Analytics. You’ll also get hands-on experience with the Google Adwords and Google Analytics, platforms critical to any search marketing professional.

During this accelerated course you will cover topics including:

  • On-page and Off-page content marketing strategies
  • Setup and execution of PPC campaigns on Google Adwords
  • Understanding Search and Display advertising networks
  • Creating a search marketing strategy targeting SEO and PPC
  • Advanced features of Google Analytics for measuring campaign success

Boost your search marketing knowledge and abilities, specialising within the digital marketing field.

Read more ...

Interested? See prices or call +971 4 3199019

Other accelerated training providers rely heavily on lecture and independent self-testing and study.

Effective technical instruction must be highly varied and interactive to keep attention levels high, promote camaraderie and teamwork between the students and instructor, and solidify knowledge through hands-on learning.

Firebrand Training provides instruction to meet every learning need:

  • Intensive group instruction
  • One-on-one instruction attention
  • Hands-on labs
  • Lab partner and group exercises
  • Question and answer drills
  • Independent study

This information has been provided as a helpful tool for candidates considering training. Courses that include certification come with a certification guarantee. Pass first time or train again for free (just pay for accommodation and exams on your return). We do not make any guarantees about personal successes or benefits of obtaining certification. Benefits of certification determined through studies do not guarantee any particular personal successes.

Read more ...

Interested? See prices or call +971 4 3199019

An introduction to Digital Marketing

Search Engine Marketing

  • Key SEO Concepts
  • Search Results & Positioning
  • Benefits of Search Position
  • Mechanics of Search
  • On-Page Optimisation
  • The SEO Process
  • Customer Insights
  • Analysis & Review
  • Keyword Research & Selection
  • Meta Tags
  • SEO Site Map
  • SEO Webmaster Tools
  • Off-Page Optimisation
  • Inbound Links & Link Building
  • Ranking
  • Pay Per Click
  • Display Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Analytics
  • Strategy and Planning

Pay Per Click Marketing

  • Key PPC concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • Google PPC
  • Research Tools
  • Search Campaign Process
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Ad Centre
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics

Email Marketing

  • Key Email Marketing Concepts
  • Campaign Process
  • Online & Offline Data Capture
  • Segmentation
  • Email Design
  • User Behaviour & Characteristics
  • Email Copy, Structure, Delivery & Systems
  • Scheduling
  • Measurement
  • Key Terms & Metrics
  • Split Testing

Digital Display Advertising

  • Key Digital Display Concepts
  • Benefits & Challenges of Digital Display
  • Running Effective Ads
  • Ad Formats & Features
  • Campaign Planning
  • Creative Formats
  • Targeting & Tracking your Campaign
  • Optimising the Campaign
  • Campaign Budget

Mobile Marketing

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content
  • SMS Strategy
  • Mobile Advertising
  • Mobile Apps
  • Proximity Marketing
  • Bluetooth
  • QR Codes
  • Implementation
  • Examples and case studies
  • Online Video Marketing

Web Analytics

  • What is Website Analytics?
  • Google Analytics explained
  • Understanding your KPI’s
  • Measuring website traffic
  • Setting up goal and event tracking
  • Increasing traffic to your web site
  • eCommerce
  • Real Time Reporting
  • Intelligence Reporting

Social Media Marketing

  • Key Social Media Concepts
  • Social Media Goals
  • Setting Goals & Priorities
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • New Social Challenges
  • Apps & Plug-ins
  • KPI Measures
  • Reporting

Planning Your Digital Marketing Campaign

  • Key Strategy & Planning Concepts
  • Planning
  • Situation Analysis
  • Information Gathering
  • Target Audience
  • Setting Objectives
  • Appropriate Tools
  • Action Plan
  • Setting the Budget
  • Measurement
  • Iteration & Enhancement
  • Examples of integrated marketing plans

Read more ...

Interested? See prices or call +971 4 3199019

You'll sit the following exam on site as part of the course:

PDSM: Professional Diploma in Search Marketing exam - a three hour exam

Read more ...

Interested? See prices or call +971 4 3199019

All students receive a comprehensive set of course notes, hand-outs, slides and references

Firebrand Training offers top-quality technical education and certification training in an all-inclusive course package specifically designed for the needs and ease of our students. We attend to every detail so our students can focus solely on their studies and certification goals.

Our Certification Programs includes

  • Intensive Hands-on Training Utilising our (Lecture | Lab | Review)TM Delivery
  • Comprehensive Study Materials, Program Courseware and Self-Testing Software including MeasureUp *
  • Fully instructor-led program with 24 hour lab access
  • Examination vouchers **
  • Near site testing, Transportation to/from Testing Center are provided ***
  • Accommodation, all meals, unlimited beverages, snacks and tea / coffee****
  • Examination Passing Policy

Please note

  • * Not on all courses
  • ** Examination vouchers are not included for the following courses: PMP, CAPM, CISA, CISM, CGEIT, CRISC and CISSP CBK Review
  • *** Not included in our PMP, CAPM, CISA, CISM, CGEIT, CRISC, or ITIL Managers and Revision Certifications
  • **** Accommodation not included on the CISSP CBK Review Seminar

Our instructors teach to accommodate every student's learning needs through individualised instruction, hands-on labs, lab partner and group exercises, independent study, self-testing, and question/answer drills.

Firebrand Training has dedicated, well-equipped educational facilities where you will attend instruction and labs and have access to comfortable study and lounging rooms. Our students consistently say our facilities are second-to-none.

Examination Passing Policy

Should a student complete a Firebrand Training Program without having successfully passed all vendor examinations, the student may re-attend that program for a period of one year.  Students will only be responsible for accommodations and vendor exam fees.

Read more ...

Interested? See prices or call +971 4 3199019

There are no prerequisites for this course.

The Professional Diploma in Search Marketing course designed to teach you everything you need to know about search marketing.

Unsure whether you meet the prerequisites?

Don’t worry - we’ll discuss your technical background, experience and qualifications to determine whether this accelerated course suits you.

Just call us on +971 4 3199019 and speak to one of our enrolment consultants.

Firebrand is an immersive environment and requires commitment. Some prerequisites are simply guidelines; you may find your unique experience, attitude and determination enables you to succeed on your accelerated course.

Interested? See prices or call +971 4 3199019